Monday, 8 September 2014

The story of Tecno Mobile. Success driven by technology and innovation

All successful brands the world over share one key element in their
success story and that is hard work. TECNO Mobile is not left out in
this universal trend of unique brand development, high quality product
offerings, affordability and improvement…improvement…improvement.

TECNO Mobile offerings in mobile voice and data technologies, which
include: smart phones, tablets and feature phones ranges enjoy huge
popularity and adoption in Africa. Continue...

A market in need…TECNO to meet
The African market has always had a huge purchasing potential and can
build a strong affinity for value driven products only of brands
understood the peculiar needs of the African market space. TECNO
Mobile is one of such brand that understood Africa's unique
infrastructural challenges, consumer behavior and tailored their
products to meet this significant market. In 2006 when TECNO Mobile
entered the African Mobile OEMs space there were existing top global
brands already operating within the African space from the likes of
However, none of these global brands factored in the Power challenges
and the fairly nascent Telecos infrastructural development across the
continent in their design of mobile cell products. Many of the mobile
voice operators at the time had infrastructure that struggled to
deliver quality voice connections across a wide range thus the advent
of TECNO Mobile Dual-SIM products.

TECNO sold unique ideas at affordable rate

TECNO Mobile Dual-SIM philosophy for Africa is hinged on the fact that
telecommunications infrastructure for land lines service is under
developed and over burdened and cannot meet Africa's over whelming
need for voice service and the fact that many African consumers demand
a mobile device that can hold more than one SIM card.TECNO introduced
the Dual-SIM technology to the African market and price-friendly rate
and Africa took notice.Now as we know not all price-friendly and
affordable phone in the Nigeria market today are good, most are
counterfeit phones and are dangerous, some of them may explode, some
them have high radiation, they are not approved by SON they cause
serious damage to the user both short and long term use. SON is having
a serious crack down on this and it is a very good move as us,
Nigerians have to safe guard our health and out future.

TECNO Mobile success

TECNO Mobile did not relevant in capitalizing on the opportunity the
Africa market provided; Africa was willing to do welcome TECNO Mobile
when Nokia and Samsung was dominating the market. The mobile
manufacturer offered affordability, originality and aspiration in
their range of products and customer base began to swell. By 2009,
TECNO Mobile had become an accepted and robust competitor with low-end
mobile devices that offered value at affordable rates.

TECNO Mobile has come of age

TECNO believe in Africa and have achieved success alongside
Africa.Today Africa is home to some of the world's fastest growing
economies averaging an annual growth rate of more than 5.0% with a
growing middle class with taste for high quality experience.TECNO
Mobile has grown with Africa having consolidated on its position as a
major mobile manufacturer company,once again delivering unique
insight-based mobile technology service to Africa's growing urban
dwellers.The company currently has moved its Research and development
(R&D) headquarters to Shanghai, a strong team of French designers in a
drive to deliver, contemporary, high functional, competitive and
stylish products to the African market."Africa is our sole market …and
we will treat her right"this is quote by Arif Chowdhury, Vice
President, Transsion holdings

The successful and of course note worthy launch of the Phantom Zsmart
phone; the first high-end and the first truly the only
Octa-coreprocessor smart phone in the world by TECNO Mobile Nigeria
goes to show TECNO Mobile's level of aspirations and global

Meet TECNO's phantom family
TECNO Phantom A+, R7 and Phantom Z epitomize affordability,
performance, speed, style and lifestyle.These high quality smart
phones have clearly raised the bar in terms of value-for-money for any
global mobile phone brand that wishes to compete in the Africa space
at both the mid and high-end of offerings.
"TECNO Mobile will continue to also build lasting value in the Africa
communities by driving initiatives such as the Local apps development
challenge in partnership with sister company Afmobi " Said Arif


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