Justin Bieber's Calvin Klein shoot gets 5 times more social media mentions than Kim's Paper cover

Justin Bieber actually broke the internet not Kim Kardashian.The pop
star's recent Calvin Klein campaign boosted the brand's social media
credentials immensely, according to UKDaily Mail.According to WWD, the
designer brand has amassed 3.6 million followers across its social
media channels ever sinceJustin - alongside Lara Stone - was unveiled
as the face of its Spring campaign.If that wasn't enough, the
campaign's hashtag #mycalvins generated 1.6 million Twitter mentions
in the first 48 hours; that's five times the amount of
#breaktheinternet mentions that Kim Kardashian and her bare derriere
accumulated for Paper Magazine.