Wednesday, 19 March 2014

Campari Projects Cultures Through Iconic 2014 Calendar

Campari, one of the leading
global alcoholic spirits, has
launched the 2014 edition of
the annual Campari Calendar
with the celebration of global
cultural heritage as its main
focus.

With the theme "Worldwide
Celebrations", each month of
the calendar focuses on a
unique festival from a number
of different cultures around the
world. Through this intriguing
new theme, Campari intends to
highlight how cultures around
the world have become more
global than ever before, and
reinterprets each celebration
through its spirit made of
passion, style and charisma.

Continue...

The Campari Calendar is one of
the world's iconic artistic
calendars. Distributed in
international limited edition of
only 9,999 copies, it is a small,
collectible luxury for the few
that receive it, and is a tribute
to the world class talents and
photographers that make it
come to life every year.

The 12 images of the Calendar
have been inspired by the
followings festivals across all
the continents: Spring Festival -
Beijing, China; SautizaBusara -
Zanzibar, Tanzania; Mardi Gras -
New Orleans, USA; Hanami -
Tokyo, Japan; Feria de Sevilla -
Sevilla, Spain and Midsummer's
Eve - Stonehenge, England.

Others include Rhein In
Flammen - Bingen, Germany;
Festival y Mundial de Tango -
Buenos Aires, Argentina;
RegataStorica - Venice, Italy;
Festival de lasCavaleras -
Aguascaliente, Mexico;
Melbourne Cup - Melbourne,
Australia and Reveillon -
Copacabana, Brazil.

Hollywood actress, Uma
Thurman, 2003 Golden Globe
Best Actress Award winner, is
the sole star of the project
while the shoot was done by
Paris-based South African
Photographer, Koto Bolofo.

According to Bob Kunze-
Concewitz, CEO of Gruppo
Campari, "The unrivalled legacy
of the Campari Calendar is set to
continue this year with the aim
of delivering even more
invigorating and inspiring
imagery. Once again,
boundaries will be pushed in
order to stimulate people's
imaginations with a voyage of
discovery each month to
explore worldwide
celebrations, and the theme of
this year couldn't be more
appropriate to do so.

The
Campari Calendar 2014 is
dedicated to the pleasure that
can be enjoyed from travel and
discovery around the world.

With this in mind, we are very
much pleased to unveil the
2014 Campari Calendar."
Campari is a contemporary and
charismatic classic.

The secret
recipe, which has remained
unchanged, originated in
Novara in 1860 and is the base
for some of the most famous
cocktails around the world.
Campari is an alcoholic spirit
obtained from the infusion of
bitter herbs, aromatic plants
and fruit in alcohol and water.

With its vibrant red colour,
intense aroma and inspiring
flavour, Campari has always
been a symbol of intrigue and
pleasure, which unfurls itself
into a captivating drinking
experience. These are the
values that have made the
Campari brand famous
throughout the world as an
icon of passionate Italian style
and excellence.

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