retired basketball legend
Michael Jordan made more
money in 2013 than any other
retired athlete in the world,
earning an estimated
$90million, more than any
active playing athlete aside
from boxer Floyd Mayweather
Jr. who made over $100m. And
where did all the money come
for someone who hasn't played
basketball in almost 10 years?
Air Jordan of course!
Nike released the Air
Jordan 10 "Powder Blue"
retro sneaker on Saturday,
20 years after the first
Jordan 10s hit shelves.
Like
all the Jordan retro
releases, this one was
highly anticipated and first-
day sales hit $35 million.
Retail shoe sales for the
Jordan Brand in the U.S.
grew 11% last year to $2.7
billion, with basketball
making up 84% of that,
according to Powell.
Roughly 50% to 55% of
that goes to Nike. If you
factor in sales of Jordan
apparel, the international
Jordan business and sales
at Nike stores, the Jordan
brand is contributing
roughly $2 billion of
revenue to Nike, which
posted sales of $26 billion
over the last 12 months.
Jordan, the man, gets a cut
of every shoe, hoodie or
pair of shorts sold by Nike
under the Jordan Brand.
We estimate MJ's take from
Nike was at least $75
million last year. "Given that
he is the name that
launched the brand, you
could argue that he
deserves more," says Phil
de Picciotto, founder and
president of Octagon.
"Jordan is the perfect
athlete."
For perspective, in all of
2013, Adidas sold $40
million in the U.S. of the
signature shoes of its top
star, Derrick Rose. The Bulls'
current star guard isn't the
only one operating in the
shadow of Jordan.
Reigning MVP LeBron
James is the top seller
among current NBA players
with $300 million at retail
last year for his Nike shoes,
according to data tracker
SportsOneSource.
Jordan
crushed those numbers
with $2.25 billion in U.S.
retail basketball sales in
2013. It has been more
than a decade since
Michael Jordan last
appeared in an NBA
uniform, but MJ most
certainly has still got it.
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