Nigeria. Awesome products have always been welcomed with spellbinding
events. With their newest and most recent entry into the premium
Galaxy S series –the Galaxy S5 – they pulled out the stops and
recorded a lot of firsts.
The Samsung GALAXY S5 which started retailing in stores all around the
country at 11:11 a.m. on Monday, April 11 was officially premiered on
Wednesday, April 16 at a Grand Premiere event. The Premiere – the
first of its kind – held at the prestigious Intercontinental Hotel,
Lagos. The Premiere was a West African event and hosted delegates,
hobbyists and technology aficionados from Mali, Mauritius, Senegal,
Ghana, Cameroun and Ivory Coast. The Premiere was an official
unveiling of the GALAXY S5, wearable – GALAXY Fit and GEAR 2 - and a
display of Nigerian culture and hospitality to our West African
neighbours.
Samsung Mobile Nigeria which is renowned for orchestrating grand
product launches did not let physical attendees and online
participants to the event down. The event was opened with an orchestra
performance by Ayo Bankole, complete with trumpets and bag pipes. To
spice up the evening, there were drama presentations and performances
by the creative trio of Kate Henshaw , Seyi Law and Banky W. Multi
talented Nigerian songstress, Chioma, serenaded the multicultural
audience with performances in French, English and a dance performance
of Ghanaian anthem, azonto which got everyone dancing. Seyi Law
ensured a steady stream of rib cracking movements especially with his
stage props of an umbrella and rain coat. Veteran actor, Victor
Olaotan made a surprise appearance to talk about Samsung Mobile's new
range of products. Ghanaian actress, Jocelyn Dumas was also present at
the event.
Samsung created an ethereal Experience Zone with a treadmill,
life-size representations of the number '5' and an endless lineup of
smart devices and wearables. Everyone present at the event had a
GALAXY S5 device to preview, there was free on-the-spot photo printing
to show how the GALAXY S5 can be paired with a Samsung Wireless
Printer using Near Field Connection or WiFi Direct to print glossy
shots without physical interaction with the printer. Guests were also
able to measure accuracy of the heart rate sensor by jumping on the
treadmill and measure change in heart beats per minute (bpm). In the
midst of all these was a steady flow of chef d'ouevres, cocktails and
wine. There were also souvenirs and opportunities for photo ops with
Samsung brand ambassadors and invited celebrities.The GALAXY S5, the
latest in Samsung's flagship and premium range, the S series, is
touted to raise the functions of today's smartphone to the power of
five with its water resistance and dust resistance with an IP67
rating, fast camera shutter speed, new fitness tracking features,
heart rate scanner, ultra - power saving mode and GALAXY Gifts bumper
package. Highlights of this event included the unveiling of the GALAXY
Gifts package and Accidental Damage from Handling (ADH) Warranty
cover. The GALAXY Gifts offers user discounts and freebies on meals,
movies, books and music purchased via the Samsung Mobile ecosystem.
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